In today’s fast-paced digital world, attention spans are shrinking while the demand for authentic, relatable content is skyrocketing. Short-form video platforms like Instagram Reels and TikTok have changed the way people consume media—and smart Iowa businesses are taking notice. Whether you're a local boutique, fitness coach, or small-town coffee shop, incorporating short-form content into your strategy isn't just a nice-to-have—it's essential.